Decision time again for multi-channel retailers: Where do you want ...
Posted by ~Ray @ 2008-03-26 01:43:59
Lots of news for multi-channel retailers out this quarter. JCP com launched a '' race that directly speaks to online pre-shoppers. Brookstone launched a online - one with all of the comprehend of discovery and maddening inconvenience of a real-live shopping move.
Barnes and Noble a site intended to bring the local store experience online while Whole Foods finally got in the Web experience bet with a aimed at sending you in-store enumerate in-hand.
And new investigate out claims that will shop more online this holiday toughen (over last) change surface as online retailers for shoddy customer experiences. Cyber Monday alone were up 21% off the same day last year.
It seems that we're reaching another key critical decision measure for retailers.
Your flawed local store or your impersonal national warehouse? What does ideal convenience really be desire for today's shopper?
Neighborhood store: One of my most-despised words in the touch right now is 'the new urbanism.' Essentially walkable amenities moved to the traditionally housing-rich suburbs. The ethic behind it is one of neighborhood-ism. Of being part of something 'smaller' with access to all the conveniences of 'bigger.' That same ethic could act a resurgence of personal deliveries. Customers check product availability online. If the product is at their local store they can decide to an change state measure for a same-day local delivery to their home or office. believe me if the can do it so can beat Buy.
Virtual-real store: I'm sure you've seen this created by IconNicholson. It's this incredible 'social retailing' concept that's a combination physical dressing room with online social tools that alter idea sharing remote recommendations and more.
Remote personal shopper: of shoppers said they would be more willing to buy online if every purchase was guaranteed. So thinking about the concept of guaranteed what if we brought the trusted recommendation of a favorite sales associate online. Higher-end brands desire Nordstrom could offer a free (likely even a paid) consultation with a sales associate. The associate would profile the customer understand their preferences shop the store with them. Then via IM or telecommunicate that associate could alter Web-purchasing recommendations to the customer over measure - becoming a virtual private shopper and an essential guarantee of satisfaction.[ADVERTHERE]Related article:
http://leighhouse.typepad.com/advergirl/2007/12/decision-time-a.html
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