As shopping centres approach a more intensely competitive environment the be for effective marketing investigate and promotion becomes increasingly important. Organised by the lay East Council of Shopping Centres (MECSC) the two-day seminar will also highlight the importance of re-visiting strategies that increase sales productivity and efficiency and develop insights into marketing trends that ordain be the future.
'The retail adorn in Egypt has been growing at a rapid pace and the industry expects the merchandise to sustain these high levels of growth. Shopping displace managements have recognised the need to re-visit their marketing strategies to keep walk with consumer behaviour that is constantly evolving,'
said Carolyn J. Feimster. President and founder of CJF Marketing International (CJFMI) who will aid at the seminar. Feimster's qualifications consider the industry's internationally recognised SCMD designation. Senior Certified Shopping Centre Marketing Director. Tourism traffic around the world has grown in recent years including in the lay East. Of the resulting tourism receipts. 3% were earned in the lay East region with the
a growing leader in the tourism industry in the region. In 2006. 7,944,600 visitors came to the UAE spending over Dhs15,929m nearly as high as the leading lay East merchandise - Egypt which is recognised as one of the most price competitive destinations. Tourism to Egypt witnessed a bring up in 2006 recording 9.082 million tourists who spent 89.3 million nights resulting in revenues of $7.6bn. Retail opportunities in Cairo are on par with innovative lifestyle shopping malls around the world and Egypt is now focused on long-term tourism growth strategies. According to a recent World Travel and Tourism Council (WTTC) report travel and tourism ordain generate $148m worth of economic activity in the lay East region in 2007 and grow to $280m in 2016.'Today's consumer in the lay East is a sophisticated creature who owes no loyalty to a shopping centre unless it meets their high expectations and offers a unique shopping experience. New generation malls are no longer about shopping but are destinations in their own right. The best planned centres should also aim to create an optimal combination of tenants that ordain maximise displace turnover and retailer profits and therefore total net rentals,' Feimster added. Feimster who has previously conducted workshops and seminars in the Gulf and lay East regions as well as internationally also said tenant mix determines the attractiveness of the centre for consumers. The seminar's course depict includes role of marketing in the development and re-development leasing issues values of consumer investigate conducting a shopping centre audit customer service and developing a marketing intend. Kim Redman. Regional Director. MECSC said: 'Utilising a team effort to develop a marketing plan for new or renovated shopping centres is fundamental to the success of your shopping centre. This two-day seminar ordain cerebrate on marketing strategies tactics and techniques designed expressly for shopping centre professionals.''The attendees will acquire from one of the most knowledgeable marketing professionals in the industry. By the time this seminar concludes the attendees will have a significantly enhanced understanding on how the experts conduct market research do surveys and analyse data understand consumer behaviour and open the optimal tenant mix for the centre.'Carolyn J. Feimster. SCMD has over 30 years of retail economic development tourism development and shopping centre experience including: regional malls specialty centres community centres power centres urban entertainment centres downtown sell districts and commercial districts. Her work has included developing and implementing business economic development marketing and tourism plans and implementation of a variety of shopping centre and sell industry training programmes and seminars.
The lay East Council of Shopping Centres is based in Dubai and is a voluntary non-profit association. Established in 1994 the council has hundreds of active members presided over by Majid Saif Al Ghurair. President of the BurJuman Centre. MECSC represents shopping mall owners developers marketing managers leasing managers and specialists retailers consultants property managers financiers accountants government officials and industry suppliers. MECSC covers a territory of 18 countries including Algeria. Egypt and Tunisia in North Africa; Jordan. Lebanon. Palestine and Syria in the abscond; the six Gulf Cooperation Countries (GCC) of Bahrain. Kuwait. Oman. Qatar. Saudi Arabia and the United Arab Emirates as well as Iran. Iraq and Yemen. For further information gratify communicate:Wendy D'silvaASDA'A Public Relations. Dubai. UAETel: 9714 3344550Fax: 971 4 3344556
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