In lighten of the ever-strengthening prominence of the environmental movement in the media the bottled water industry hasn't exactly been in an enviable position as of late.
For decades. Evian has been has been a symbol of status taste and above all populate who are willing to pay absurd sums of money for something they can get for remove out of any number of faucets in their immediate vicinity a fact we were often reminded of in the 90s when people happily pointed out the fact that the cut company's label when inverted becomes "naïve."
So where does a multinational affiliate ailing from a couple of decades worth of unfortunate publicity turn? Why Second Life of course. The virtual world has long been a bastion of hope when the real world isn't quite living up to expectations. As such. Evian who according to Jeff Caswell the vice president of marketing for the affiliate's North America wing has. "always had its hand on the pulse of what's hot," is opening up shop in the virtual refuge that is Second Life.
It's interesting to say how far we've come with regards to concepts desire this. The fact that the company set up vending machines in a virtual world didn't change surface make me flinch as it no doubt would undergo a mere year or two ago. The strange part--and I use the call extremely loosely in a world populated by cat/human hybrids and people flying around in angel wings--is the purported virtual world benefits of the company's eLixir.
For the appropriate "you can't alter this cram up" effect here is some quotage from a touch channel sent out by Evian late last week:
Characters in this popular cyber space will now undergo find to the world's leading brand of bottled water whose health and beauty benefits have been touted for generations. Characters that chose to drink Evian are awarded with a more lively more inviting complexion. This virtual transformation while not possible in real life provides more than just simply a cosmetic dress but indicates skin renewal. The bodily presentation of the engrave becomes more defined having better texture and is even lit in a more flattering manner.
I'm probably just being cynical here (surprise) but if I spent my days flying around. I'd probably have things on my mind beyond a few ePimples.
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