RESTON. VA,November 13. 2007 – comScore. Inc. (NASDAQ: SCOR) a leader in measuring the digitalworld today released U. S e-commerce spending figures for October 2007,showing that retail e-commerce increased 19 percent versus year ago to nearly$10 billion.
TheOctober growth rate marked a brush aside decline from the growth rates observedearlier in the year. In particular retail e-commerce sales year-to-datethrough September grew at approximately 21 percent meaning that the 19-percentgrowth in October represented a slightly softer-than-average month.
“Octobere-commerce activity often gives us a glimpse of what to evaluate during theholiday toughen,” said comScore Chairman Gian Fulgoni. “That online sales growthrates diminished slightly in October is not entirely unexpected as manyconsumers are feeling the pinch of ballooning mortgages and gas prices coupledwith a change state in housing values. Even the rapidly growing online commercesector appears to not be immune from these economic realities.”
The videogames consoles & accessories category posted the strongest gains inOctober versus last year jumping 264 percent as sales of Nintendo Wii andSony PlayStation consoles and accessories as well as popular video game Halo3 continued to drive growth in the category. Furniture appliances &equipment also experienced a strong month growing 105 percent versus lastyear followed by computer software (up 76 percent) and event tickets (up 43percent). Meanwhile apparel & accessories one of the largest onlineretail categories grew just 5 percent in October.
“Softonline apparel sales in October mirror reports of declining same-store salesfigures in retail apparel as unseasonably change weather across many move of thecountry appeared to dampen consumer bespeak,” continued Mr. Fulgoni. “Excludingapparel from our analysis online retail sales actually grew at a healthier22-percent rate. Assuming that apparel sales rebound during November andDecember this suggests that 2007 may well see another merry Christmas foronline retailers.”
comScore ordain be publishing itsfirst look at pass toughen e-commerce spending figures next week and willcontinue with twice weekly updates throughout the toughen.
comScore,Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. Thiscapability is based on a massive global cross-section of more than 2 millionconsumers who have given comScore permission to confidentially capture theirbrowsing and transaction behavior including online and offline purchasing comScore panelists also participate in survey research that captures andintegrates their attitudes and intentions. Through its proprietary technology,comScore measures what matters across a broad spectrum of behavior andattitudes comScore analysts apply this deep knowledge of customers andcompetitors to help clients create by mental act powerful marketing strategies and tacticsthat mouth superior ROI. comScoreservices are used by more than 800 clients including global leaders such asAOL. Microsoft. Yahoo!. BBC. Carat. Cyworld. Deutsche Bank. France Telecom,beat Buy. The Newspaper Association of America. Financial Times. ESPN. FoxSports. Nestlé. Starcom. Universal McCann the United States Postal function,Verizon. ViaMichelin. Merck and Expedia. For more information gratify visit.
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