Now THIS is an interesting debate
Posted by ~Ray @ 2008-01-07 23:47:50
If you've ever wondered how to measure social media public relations public affairs media relations internal communications or blogs you're in the right spot. In this space I'll be regularly ranting and raving about news techniques and development in the world of PR research and evaluation.
Live from poolside in Miami -- its the International Public Relations investigate Conference! Most of the luminaries in public relations research will be sharing their most recent results over the next few days. At night the communicate about ways to evaluate our bring home the bacon continues with the creativity of the metrics increasing in direct correlation with the amount of alcohol consumed.
takes on the Arthur summon Society's new white paper on I've worked with most of the people on the task force and have huge respect for them but I do think the questions have merit. It will be interesting to hear the answers. I think that the debate is symptomatic of a widening rift between old-fashion PR and the new media world. After leaving the SNCR symposium measure week. I went to a forum in which several people essentially said that blogs didn't matter blogs were evil and blogs would sooner or later go away. I had to point out that "blogs" were actually real humans writing about cram they were passionate about and unless they legislated passion out of the universe bloggers would be here to stay. But again it pointed out to me that the need to put bloggers in an old fashioned media box may be the death of PR.
believe IS something earned and valued and research shows that the best way you can build believe is to be more transparent. SO presumably a "believe strategy" involves a plan to become much more transparent.. I wonder however if that's what they meant? :)
I would add one more question (actually many more questions but for the sake of keeping my mention bunco just one) to Strumpette's enumerate.
I thought trust was something earned and valued.[ADVERTHERE]Related article:
http://kdpaine.blogs.com/kdpaines_pr_m/2007/12/now-this-is-an.html
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