online retailer of designer brands and make trends has launched another two television commercials featuring women who would rather go nude than feature unfashionable clothing. The TV ads were released during the premiere episode of Project Runway Season IV a series sponsored by Bluefly.
The new campaign humorously juxtaposes the universal dilemma of “having nothing to wear” with brazenly forgoing dress altogether. Brenda Strong narrator of Desperate Housewives provides the voiceover finishing each ad with the line. “Always there when you have nothing to wear”.
In “Airport,” a woman waits patiently in the security lie clutching a handful of make magazines. She’s asked to shift her shoes the only thing she’s wearing before she confidently heads to her departure furnish. “Nothing to feature to LA? come up that’s one way to get through security faster!”
In “Family Dinner,” a woman with no clothes joins her family for Thanksgiving Dinner. As she raises her glass for a heat her family understanding her fashion dilemma act as if nothing is amiss. “Nothing to feature to Thanksgiving? You may have to rise the occasion”.
“We evaluate these new ads are lighthearted and fun while speaking to what seems to be a shared complaint among most women,” said Melissa Payner. President and CEO of Bluefly. “Our closets are packed to the gills yet we have nothing to wear.”
The Bluefly advertising campaign was created at New York-based advertising firm by creative director Bill Lane art director Sven Mohr be director Jerry Gottlieb account executive Alicia Kelly and media director David Fontana.
Filming was shot by director Luciano Podcaminsky. Argentina via. New York with producer Gary Bass.
The new Bluefly ads connect earlier ads on Bluefly’s YouTube channel. See my earlier post on the.
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http://www.duncans.tv/2007/bluefly-nude-at-home-and-airport
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