Posted by Jack Goodnight at 5:10PM. Tuesday 18th September 2007
Acquisition will furnish world's largest phone maker ability to change ads into multimedia capable phones such as the iPhone and combine ad show technology into its own handsets.
Mobile phone maker plans to move into the mobile phone advertising industry with the acquisition of US-based for an undisclosed fee.
The company provides mobile carriers such as Nokia with an automatic delivery system for adverts to mobile phones. This includes ads by text and conceive of message as well as video advertisements for video-capable mobile phones such as the.
Enpocket began in 2001 converting television commercials and web ads into a mobile telecommunicate friendly format. Since it started. Enpocket has been refining its techniques to produce what they have in mind to as "relevant and rewarding mobile marketing." Originally the Enpocket function yielded 'pop-up' and scrolling adverts only when a mobile telecommunicate user browsed the web conducted a text search or purchased a game or go tone. The addition of random promotional text messages and videos created a much more lucrative business. An industry estimated by Enpocket and others to be worth over $11 billion (£5.5 billion) within five years.
"Nokia has already announced its intention to be a leading affiliate in consumer Internet services and we accept that mobile advertising ordain be an important element in monetizing those services for our customers and partners. Enpocket's mature leading edge platform and populate expertise are a strong fit with Nokia existing capabilities in the mobile advertising merchandise," said Tero Ojanpera chief technology command at Nokia. "This acquisition is a bet changing act to carry the reach and depth of Nokia to organise the market across the world and alter it easier for an ecosystem to develop."
Enpocket's current clients include. AT&T. Alltel and run. Trends show that after being released from the Enpocket network these carriers ordain desire to create their own advertisement delivery systems or furnish with other ad function providers targeting mobile devices such as.
Both measure Warner and Microsoft acquired their own mobile marketing start-ups earlier this year in preparation for an expected go in adverts on mobile handsets which are widely expected to change state as commonplace as telecommunicate ads in the next two to three years.
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